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Prime Big Deal Days is here, and that means it's a great time to shop for a camera upgrade. We're expecting some of the best deals outside of Black Friday.

During Amazon's events, like Amazon Prime Big Deal Days, you'll always see a range of discounts across mirrorless, DSLR, action cams and compacts, so whatever you're looking for, there are great deals to be found.

Here are the best deals we've found so far.

Read more: Amazon October Prime Day 2023: The best deals you can shop now

Best Prime Day mirrorless camera deals

Lumix S5 hardware photo 1
Panasonic LUMIX S5
$1700 $2900 Save $1200

The Lumix S5 is the biggest bargain in the full-frame market. This deal comes with the 20-60mm kit lens and an additional 85mm f/1.8 to sweeten the deal.

best mirrorless cameras photo 11
Sony A7 IV
$2398 $2498 Save $100

Simply put, it's one of the best cameras money can buy, no matter whether you're a video shooter or a photographer.

Sony A6100
Sony Alpha A6100
$698 $850 Save $152

This bundle gets you the fantastic A6100 and a 16-50mm lens for less than the usual body-only price.

Sony A6400 review image 1
Sony Alpha A6400
$748 $900 Save $152

With 4K video shooting and Sony's legendary autofocus, the A6400 is a popular option, and it's easy to see why.

Sony A6600 review image 9
Sony Alpha A6600
$998 $1400 Save $402

The Sony A6600 is a compact APS-C powerhouse that's perfect for photo and video shooters alike.

Lumix GX85 bundle
Panasonic Lumix
Panasonic Lumix GX85
$647 $800 Save $153

The GX85 is one of our favourite travel snappers. This deal comes with two lenses and is an absolute bargain.

best mirrorless cameras photo 9
Panasonic Lumix GH6
$1698 $2200 Save $502

You can shoot video at up to 5.7K and record ProRes internally with this surprisingly affordable camera.

Canon EOS R6 review photo 1
Canon R6
$1999 $2499 Save $500

Now that the Mark II is out, Canon's original R6 can be had for significantly less money, and it's still a top-notch performer.

Canon R7 review photo 28
Canon EOS R7
$1399 $1499 Save $100

Canon's flagship APS-C body is a speedy shooter that's perfect for sports and wildlife photography. With a healthy discount, it's all the more tempting.

best mirrorless cameras 2020 the best interchangeable lens cameras available to buy today photo 3
Canon EOS R5
$3399 $3899 Save $500

If you're looking for a serious professional tool, the EOS R5 might be the one for you. It offers video recording at 8K resolution and 45MP stills at up to 20fps, it's a beast.

Whether you're a seasoned professional or a smartphone shooter looking to take your photography to the next level, mirrorless cameras are the way to go. These cameras offer interchangeable lenses and the best photo and video specifications around.

The Prime Day sale often brings big discounts for mirrorless camera bodies, as well as lenses and accessories, so it's a great time to shop if you're in the market for an upgrade.

We've seen discounts on everything from stealthy little Micro Four Thirds bodies to professional full-frame workhorses like the Canon EOS R5. So no matter if you're looking for the ultimate in performance or an affordable snapper that won't break the bank, there's a good chance you'll find something suitable in the Prime Day sale.

Best Prime Day compact camera deals

Canon EOS M200 image 1
Canon EOS M200
$385 $549 Save $164

Canon's M200 compact sports interchangeable lenses and is a great option for vloggers and travellers alike.

Sony ZV-1 is an all-new breed of vlogging camera image 1
Sony ZV-1
$648 $750 Save $102

It might not be the newest Sony Vlogging camera on the block, but in some ways, it's still the best. Especially if you like slow motion.

Panasonic LUMIX ZS200
Panasonic Lumix ZS200
$635 $700 Save $65

The handy little ZS200 from Lumix has a massive 24-360mm zoom lens built right in, so you can always get the perfect framing.

Fujifilm Instax Mini 12
Fujifilm Instax Mini 12
$70 $80 Save $10

There's no denying the vintage allure of an instant camera, and the Instax Mini 12 is one of the best around.

Compact cameras are ideal for travel, as you can slip one into your bag and barely notice the weight. They don't have interchangeable lenses, which is limiting in some regards, but it also means that you don't need to pack a selection of lenses, which adds bulk and weight to your luggage. Instead, compacts typically feature an integrated zoom lens, so you can cover a wide range of focal lengths using only the built-in zoom.

Sony has been pushing the idea of compact cameras as vlogging and content creation tools, and it's an idea that's starting to catch on. When you're out in the field trying to shoot a YouTube video or TikTok, you don't necessarily want a large professional-grade camera, you might prefer something smaller, with easier settings, and the new breed of compact vlogging cameras are designed for exactly that.

Best Prime Day action and 360 camera deals

Insta360 One X2
Insta360 One X2
$300 $430 Save $130

It's no longer the latest model, but it's still one of the best 360 cameras on the market.

best gopro which gopro should you choose photo 22
GoPro Hero 10 Black
$249 $450 Save $201

Now that it's a couple of generations old, the GoPro Hero 10 Black is an absolute bargain - and it still performs with the best of them.

best gopro which gopro should you choose photo 23
GoPro Hero 9 Black
$228 $349 Save $121

If you can do without the extreme slow motion of the Hero 10, the GoPro Hero 9 Black is an even better deal.

DJI Action 2 review photo 3
DJI Action 2
$299 $399 Save $100

DJI's modular marvel is one of the tiniest action cameras around, but it doesn't skimp on the features.

Action cameras are wonderful, they're lightweight, compact, durable and waterproof - all while being able to capture some surprisingly high-fidelity visuals. If you're taking a trip this summer, an action camera could be the perfect companion.

As the name suggests, they're designed for action-packed activities like mountain biking, skiing and surfing. If you partake in any of these hobbies, an action camera is pretty much a necessity. These days most models come with highly advanced image stabilisation built in, so your footage looks buttery smooth, even as you hurtle down the side of a mountain.

There are always excellent action camera deals during Amazon's sales events, so it's a great time to pick one up. We've found deals on GoPro models, as well as options from DJI and Insta360.

How did we choose these camera deals?

When picking out the best Prime Day camera deals, we take a lot of things into consideration. We don't include just any old camera, we stick to trusted models that are capable of producing excellent visuals. You won't find any no-name brands here, just exceptional cameras from the best in the business, most of which we've tested in-house at Pocket-lint.

We also take into account historical pricing, so you can be sure that you're getting a model that's actually discounted, not just something that's selling for its normal price with a sale sticker slapped on it. It's impossible to include everything, but we try to pick out models that will suit a wide range of users, from professionals to hobbyists, aspiring content creators and everyone in between.

Amazon/ Pocket-lint
Amazon Prime


Q: Do you have to be a Prime member?

Prime Day is one of the benefits of being a Prime Member, and if you want access to the very best deals, you'll need to sign up for a membership.

While some discounts are sure to appear on other sites, and some discounts are open to all buyers on Amazon, the most exciting deals, lightning deals and limited items are only available to Prime members.

More fall Prime Day deals

If you’re looking for more deals on our favorite gadgets, tablets, and more during Prime Day in October, be sure to check out the following:


Q: When is Prime Day 2023?

Amazon has now confirmed that Prime Day will be taking place on July 11-12 2023. The main event is 48 hours, as usual, but there are already deals live, and we're expecting more in the lead-up to the big day.

The middle of the year makes a lot of sense for Amazon, as it naturally balances with the Black Friday sales which tend to take place around six months afterwards.

Last year we also got an additional sale, called Prime Early Access, which took place around six weeks before Black Friday, providing another discounted shopping opportunity. That was on 11-12 October 2022.

Q: Do I need to be a Prime member?

If you want to take advantage of all the great discounts on offer, it's an exclusive event for Prime subscribers. That means you'll need to get yourself Amazon Prime to get access to the best prices on the day. If you're not already a Prime Member, there's a 30-day trial, so you can sample the benefits - free and fast delivery, Prime Video, Prime Music, Prime Reading and more.

Q: What devices are discounted for Prime Day?

During Amazon's events, there are usually discounts across a range of manufacturers including Canon, Panasonic, Sony and more.

Panasonic's mirrorless offerings saw a multitude of discounts during last year's sale, as did Olympus gear.

If you're looking for something a little more rough and ready, GoPro and DJI action cameras are likely to see discounts, too.

We'll be updating this page as we find more deals, so be sure to keep checking back for the best offers.